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Франшизный бизнес в стране: Тренды и Прогнозы на 2024 год
В 2024 году рынок франчайзинга в России продолжает демонстрировать положительную динамику. С ростом интереса и возросшей информированностью граждан, интерес к различным продуктам и сервисам продолжает оставаться высоким.
Цифровизация. Ключевым направлением выступает внедрение цифровых решений. Бизнес активно использует инновации для повышения уровня обслуживания, что включает электронные заказы, доставку товаров на дом, цифровые системы управления.
Соперничество и стандарты обслуживания. Увеличение конкуренции на в отрасли заставляет компании обращать повышенное внимание уровню сервиса и увеличению ассортимента. Это создает благоприятные условия для ценообразования на выгодных условиях и повышения уровня предлагаемых услуг.
Дополнительные сервисы для клиентов. В новом году фокус направлен на развитии дополнительных услуг, таких как консультации экспертов, системы скидок и бонусов и персонализированные предложения для потребителей.
Согласно аналитическим данным, в начале 2024 года расходы населения на товары ежедневного спроса поднялись на 18% по сравнению с тем же периодом 2023 года. Это свидетельствует о стабильный рост потребительских трат.
Интерес к франшизам растет. Популярные франчайзинговые сети дают шанс открыть бизнес под их брендом. Ожидается расширение франчайзинговых сетей, что сформирует новые конкурентные реалии на на рынке услуг.
Динамика показателей. Общий доход от франшиз с начала 2022 по начало 2024 года превысил 139,9 млрд рублей, что на на 10% выше по сравнению с аналогичным периодом прошлого года. Средняя выручка на одну точку составляет 2 339 тысяч рублей. Франчайзинговые проекты в РФ продолжают показывать устойчивый рост на протяжении последних лет.
Франчайзинговые проекты на российском рынке являются перспективным направлением для инвесторов и предпринимателей в ближайшие годы. Принимая во внимание растущую популярность на разнообразные товары и услуги, данный сегмент рынка будет и дальше развиваться, предлагая новые перспективы для предпринимателей.
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